UK Campsites hit by the weather
UK Campsites hit by the weather!
So far in 2012, the season although underway has been hit very hard by the weather and cancellations. True, campsite bookings are still happening, but overall year on year the numbers are down. There is a trend to not arrive if the weather is bad as there is no consequence. Having conducted a recent survey, we have found that the number of non arrivals is also up year on year.
Camping and campsites in the UK, is still a much loved holiday or short break. I recently spent a very long and wet weekend at T in the Park, by the Sunday night the grass had been replaced by rivers of sludge! All that aside, it was still great to get out and sleep under canvas (well actually tin, as we took the campervan!). The point is, campers are still out there camping, looking for campsites and braving it to go and take advantage of the great outdoors.
Many campsites in the UK, have still not switched on to the online revolution which is a shame, campers want to be able to find somewhere, check availability online and book. Our survey also revealed, that they would most likely to try another site if they get answer phones or nobody answering the call at the campsites. In the age of instant results and success, you sometimes only get the one opportunity to convince campers to camp with you.
Book campsites online?
So what can campsites do to generate more revenue and take their fair share (or more), of the online business? Firstly, they can update their websites, their shop windows of opportunity, add new images, update the content and employ a SEO Company to generate more business. But, this can eat into the marketing budget. The obvious solution is to embrace an online Camping Portal such as ourselves Camping Booker, and generate bookings and enquiries at anytime of the day or night.
Camping Booker will help you organise your availability online, input the right rates per season and generate you booking whilst you sleep! We really are passionate about generating bookings for our campsites and always go the extra mile with our campers too. Since launch, we have increased our positions on the search engines monthly without exception, we outrank our competitors for many keywords and the site is easy to use for Campers and Campsites alike!
Our goals are to get more people camping, by making it easy for them to do so, generate a healthy amount of bookings for our campsites and make Camping Booker a one stop shop for Camping related products and campsites.
We are always interested in listening to feedback and acting on it, so thank you for reading and we hope you have a pleasant experience with Camping Booker.